Medical Devices

Foreign countries are a substantial part of the market for most U.S. medical device companies. In fact, public medical device companies conduct approximately 30¬-45% of their sales internationally. Realizing a reasonable profit in this global environment requires handling many complex issues successfully.

Distribution abroad is one issue that can cause profits for U.S. manufacturers to suffer. Basically, there are only two foreign distribution options: distribute products directly or use a foreign-based distributor.

Direct Distribution. Direct distribution may seem like the more attractive option, providing greater control over pricing, sales policies, inventories, and credit, and more complete information on customers and their needs. It is used successfully by large companies. However, recruitment, training, and understanding of foreign customs, work ethics, laws, and languages can combine to derail even the most committed international sales manager. Most smaller U.S. firms are not in a position to sustain the trial-and-error process of developing sales through a direct force in a foreign environment.

Third-Party Distribution. The alternative is to establish and maintain a profitable relationship with a foreign-based distributor. Many of the same criteria for choosing a distributor in the United States apply to the selection of a foreign-based distributor. It is important to find a distributor that has a proven track record and strong contacts in the medical community. The distributor should demonstrate success in attracting and retaining a high-energy sales force, and should have access to the decision makers in the market: the physicians or administrators who are involved in purchasing products.

Kaleidos International Medical Group is a unique Sales and Marketing Distribution Partner for next-generation medical devices and disposables. We signs distribution agreements with Medical Device Companies looking to build a presence in both the United States and China. Our proven success … to provide our partners with the market share and traction necessary to maximize short and long-term profits. We accomplish this with our highly trained and experienced Sales and Marketing Team.

Kaleidos International’s competencies which include General and Minimally-invasive Surgery, Laparoscopic Specialty Surgery, Interventional Radiology, and other emerging procedural platform applications.

We welcome all companies who fit our core competencies to investigate a long-term partnership with Kaleidos International Medical.

Visit one of  our medical devices distribution  clients at: www.liquiprepreagents.com

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